The Roku Channel is the device-native FAST and AVOD surface built into every Roku device, reaching more than 100 million streaming households worldwide as of April 2026. For independent distributors, delivery into The Roku Channel runs through a licensed content deal with Roku's content-partnerships team, with ongoing asset and metadata delivery typically handled by a Roku-approved aggregator (Amagi, Wurl, and similar) using an MRSS or JSON feed that conforms to Roku's Content Feed specification. Note that the Roku Content Feed spec, the legacy self-service path, was sunset on January 12, 2024, and is no longer a content-intake mechanism. The deal structure is rev-share AVOD similar to Tubi, with a footprint across the US, UK, Canada, and Mexico. Molten Cloud, the rights management and royalties platform for film and television, automates Roku Channel avails generation, Roku Content Feed (MRSS/JSON) metadata creation from verified rights data, and ad-revenue royalty tracking across every territory.
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