Samsung TV Plus is the free ad-supported streaming television (FAST) service pre-installed on every Samsung smart TV sold since 2016, an installed base of more than 100 million monthly active users across 30 countries. Unlike Pluto TV or Tubi, Samsung TV Plus is not a standalone app users choose to install: it ships on the device, is surfaced prominently in the Samsung Smart Hub, and benefits from default-tier placement that drives enormous passive reach. The platform combines a linear FAST channel grid with a limited VOD catalog, and its content partnerships are brokered almost exclusively through the Samsung Ads / Samsung TV Plus content team, this is not an open-submission platform. Molten Cloud, the rights management and royalties platform for film and television, automates Samsung TV Plus avails generation, manages FAST-specific ad-revenue royalties, and ensures that content routed via channel operators is backed by verified territorial rights data.
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