Tubi Delivery Guide: Avails and Specs

Tubi is the largest free ad-supported streaming service in the United States, acquired by Fox Corporation in 2020 (announced March 17, closed April 20) and, since 2023, operated within Fox's Tubi Media Group division. The service has over 100 million monthly active users and a catalog of nearly 300,000 movies and TV episodes. For independent distributors, Tubi represents one of the most accessible major platforms, no subscription paywall, strong appetite for genre content, and a rev-share model that generates consistent AVOD revenue. Molten Cloud, the rights management and royalties platform for film and television, automates Tubi avails generation, manages ad-revenue royalty tracking, and ensures that content delivered to Tubi is backed by verified territorial rights data.

Tubi, Platform Snapshot

100M+

Monthly Active Users

300K

Movies & TV Episodes

Countries Available

100%

Free / AVOD Model

Key Facts

Key Facts: Delivering to Tubi

Tubi operates a 100% ad-supported (AVOD) model, no subscription tier, no transactional purchases. Revenue is generated entirely from advertising, with distributors earning a percentage of ad revenue based on viewership. This makes Tubi's royalty structure different from SVOD or TVOD platforms, revenue is performance-based, not a fixed license fee.
Tubi accepts content through a distributor portal and via aggregator partnerships, with a content team that actively curates acquisitions. Direct distributor submissions require a content proposal before technical delivery begins, Tubi reviews the catalog and selects titles before the onboarding process starts. Most indie distributors onboard through an aggregator (Filmhub, Quiver Digital, or Gravitas Ventures) rather than direct, Tubi does not accept unsolicited submissions from individual filmmakers.
Tubi's technical requirements are among the most straightforward of major platforms, accepting standard H.264 in MP4 containers, a departure from premium platforms like Netflix that require IMF/MXF packaging. This lower technical barrier makes Tubi a common first platform for distributors building their delivery capabilities.

Confirmed Tubi Aggregators & Submission Routes

Route	Best For	Notes
Filmhub	Indie distributors, small catalogs	Dominant aggregator for Tubi; also delivers to Pluto TV, Plex, Prime Video. Rebrand of Kinonation (2017); picked up many displaced Distribber catalogs after Distribber's 2019 collapse.
Quiver Digital	Mid-size catalogs, festival films	Recognized by Sundance's Creative Distribution Initiative; AVOD + TVOD coverage.
Gravitas Ventures	Genre content (horror, thriller, sci-fi, action)	Strong Tubi fit given Tubi's genre-heavy audience; 75+ platform coverage.
Tubi Content Partner Program	Established distributors with direct relationships	Direct submission via partner.tubitv.com; requires catalog proposal and curator review.

Content Profile

What Tubi Acquires and How Deals Work

Tubi's content strategy favors volume and genre depth over premium exclusives. The platform is particularly strong in horror, thriller, action, comedy, reality, and documentary, genres that drive high ad-supported viewership. Understanding Tubi's acquisition preferences helps distributors present catalogs effectively.

Tubi Content & Deal Profile

Aspect	Details
Revenue Model	AVOD rev-share, distributor earns percentage of ad revenue based on content viewership hours
Deal Structure	Non-exclusive licensing (typically 1-3 year terms), content can be on other AVOD platforms simultaneously
Content Preferences	Horror, thriller, action, comedy, reality TV, documentary, anime, classic films, family content
Territories	US (primary), Canada, UK, Australia, New Zealand, Mexico, Costa Rica, Ecuador, El Salvador, Guatemala, Panama (11 territories total)
Minimum Catalog	No strict minimum, but 10+ titles preferred for direct partnerships; smaller catalogs via aggregators
Exclusivity	Non-exclusive, Tubi rarely requires exclusive rights, making it stackable with other AVOD/FAST platforms

The non-exclusive, rev-share model makes Tubi an ideal "stack" platform, distributors can license the same titles to Tubi, Pluto TV, Roku Channel, and other AVOD/FAST platforms simultaneously, maximizing ad-revenue across multiple services without territorial exclusivity conflicts.

Avails Format

Tubi Avails Requirements

Tubi's avails process begins with a content proposal, a catalog overview submitted to Tubi's content team for review. Once titles are approved, the distributor completes Tubi's avails template with detailed per-title, per-territory availability data.

Tubi Avails Template, Key Fields

Field	Description	Notes
Title	Exact title as it should appear on platform	Must match metadata and artwork exactly
Content Type	`Feature`, `Series`, `Episode`	Series require season/episode structure
Territory	Available countries	Tubi operates in 11 countries, specify each separately
License Start / End	Window dates	Tubi prefers 1-3 year windows; shorter windows accepted
Genre	Primary and secondary genre	Must use Tubi's genre taxonomy, not custom labels
Content Rating	MPAA or equivalent per territory	TV-MA and R-rated content accepted
Language / Subtitles	Original audio language + available subtitle tracks	English subtitles required for non-English content in US
Rights Confirmation	Distributor confirms they hold AVOD rights	Tubi verifies against claims, conflicts delay onboarding

Technical Specs

Video, Audio, and Caption Requirements

Tubi's technical requirements are intentionally accessible. The platform accepts standard web-delivery formats, reducing the transcoding burden compared to premium platforms like Netflix or Apple TV+.

Tubi Technical Specifications

Specification	Requirement
Video Codec	H.264 (AVC), high profile
Container	MP4 (preferred) or MOV
Resolution	1920 × 1080 (HD), minimum 1280 × 720
Frame Rate	23.976, 24, 25, or 29.97 fps (constant frame rate required)
Video Bitrate	8-20 Mbps (higher preferred for HD)
Audio Codec	AAC or AC-3 (Dolby Digital)
Audio Channels	Stereo (2.0) or 5.1 surround
Audio Bitrate	192+ kbps (stereo) / 384+ kbps (5.1)
Captions	SRT (preferred) or VTT, English required for US distribution
Artwork	16:9 landscape (1920×1080 min) + 2:3 portrait (1400×2100 min)

Delivery

How Content Gets to Tubi

Tubi uses a two-stage delivery process: content approval followed by asset delivery.

Content Proposal

Submit catalog overview to Tubi's content team. Include title list, genres, territories available, and any performance data from other platforms.

Title Selection

Tubi reviews and selects titles. Not all submitted titles will be accepted, Tubi curates based on genre fit, quality, and catalog gaps.

Avails Submission

Complete Tubi's avails template for selected titles with territory, window, and rights confirmation data.

Asset Delivery

Upload video files (MP4/MOV), caption files (SRT), metadata, and artwork via Tubi's delivery portal or designated cloud storage (typically Aspera or S3).

QC & Ingestion

Tubi runs technical QC and metadata verification. Turnaround is typically 5-10 business days. Rejections require re-delivery of affected assets.

Go Live & Revenue

Content goes live on scheduled date. Ad revenue reporting follows on monthly or quarterly cycles depending on the agreement.

Pitfalls

Common Mistakes When Delivering to Tubi

Comparison

Manual Delivery vs. Molten Cloud

Manual Process

1-2 days

Per submission cycle (30 titles)

✗ Check AVOD rights availability across territories manually
✗ Build avails from contracts and spreadsheets
✗ Track ad-revenue royalties in separate spreadsheets
✗ Monitor license expiration dates manually

With Molten Cloud

<15 min

Per submission cycle (30 titles)

✓ AVOD availability query: instant, from verified rights data
✓ Generate Tubi-formatted avails in a few minutes
✓ AVOD revenue ingestion and royalty calculation automated
✓ Automated license expiration alerts (90, 60, 30 days)

Automation

How Molten Cloud Automates Tubi Delivery

Molten Cloud connects rights data to Tubi's delivery workflow:

AVOD-specific avails generation. Molten Cloud queries the rights database for AVOD availability, filtering out titles where only SVOD or TVOD rights exist. The generated avails file contains only titles with confirmed AVOD rights for each territory.
Ad-revenue royalty tracking. Tubi's AVOD rev-share model produces variable monthly revenue per title. Molten Cloud ingests Tubi revenue reports, maps them to titles and territories, and calculates participant royalties automatically, no manual spreadsheet reconciliation.
License window monitoring. Molten Cloud tracks every Tubi license window and generates alerts before expiration. Distributors can renew or extend proactively, preventing content going dark mid-viewership momentum.
Cross-platform AVOD stacking. Because Tubi's deals are non-exclusive, the same content often goes to multiple AVOD/FAST platforms. Molten Cloud manages avails, delivery, and royalties across Tubi, Pluto TV, Roku Channel, and other AVOD services from the same rights data.

Frequently Asked Questions

How do distributors deliver content to Tubi?

Distributors deliver content to Tubi through a two-stage process: first, a content proposal is submitted to Tubi's content team for review and title selection; second, selected titles are delivered with avails files, video assets (H.264 in MP4/MOV, 1080p), SRT caption files, metadata, and artwork. Delivery is via Tubi's portal or cloud storage (Aspera/S3). Tubi operates a 100% AVOD model with non-exclusive licensing, meaning distributors earn ad-revenue share and can license the same content to other AVOD platforms simultaneously. Molten Cloud automates avails generation from verified AVOD rights data and tracks ad-revenue royalties across Tubi and other platforms.

What are Tubi's technical delivery requirements?

Tubi requires video in H.264 codec within MP4 or MOV containers at minimum 1280×720 resolution (1920×1080 preferred). Frame rate must be constant (23.976, 24, 25, or 29.97 fps). Audio should be AAC or AC-3 in stereo or 5.1 surround. Caption files must be in SRT or VTT format, English captions are mandatory for non-English content distributed in the US. Artwork is required in 16:9 (1920×1080 minimum) and 2:3 (1400×2100 minimum) formats. Tubi's specs are more accessible than premium platforms like Netflix or Apple TV+, standard web-delivery formats are accepted without proprietary packaging.

Is Tubi non-exclusive for content licensing?

Yes. Tubi typically licenses content on a non-exclusive basis, meaning distributors can make the same titles available on other AVOD and FAST platforms (Pluto TV, Roku Channel, Crackle, etc.) simultaneously. This non-exclusive model makes Tubi an ideal "stack" platform for distributors maximizing ad-supported revenue across multiple services. License terms are typically 1-3 years with revenue-share compensation based on viewership-driven ad revenue. Molten Cloud manages non-exclusive licensing across multiple AVOD platforms from a single rights database, ensuring territorial availability is tracked consistently.

How does Molten Cloud help with Tubi content delivery?

Molten Cloud automates Tubi delivery through AVOD-specific avails generation (quick export of titles with confirmed AVOD rights per territory), platform-specific delivery profiles (Tubi encoding presets with correct codec, container, and audio configuration), ad-revenue royalty tracking (automated ingestion of Tubi revenue reports with per-title, per-territory royalty calculations), and license window monitoring (automated alerts before Tubi license expirations). Because Tubi is non-exclusive, Molten Cloud also manages the same content's avails, delivery, and royalties across parallel AVOD/FAST platforms, all from the same verified rights data.