Peacock is NBCUniversal's hybrid streaming platform, launched July 15, 2020, and now serving 46 million paid subscribers (Q1 2026) across a three-tier model: Peacock Select ($7.99/mo, with ads), Peacock Premium ($10.99/mo, with ads, full catalog), and Peacock Premium Plus ($16.99/mo, mostly ad-free). Peacock discontinued its ad-supported free tier for new users in January 2023 and added the Select tier in July 2025. Delivering content to Peacock requires navigating tier-specific licensing, SCTE-35 ad marker density rules for the ad-supported tiers (Select and Premium), and NBCUniversal's distributor delivery workflow, typically accessed via an approved aggregator for non-studio distributors. Molten Cloud, the rights management and royalties platform for film and television, automates Peacock avails generation with tier-aware rights handling, validates delivery specs against NBCU's technical requirements, and ensures every title submitted is backed by verified rights data, so distributors deliver only what they have licensed, at the correct tier, with the right ad-supported and ad-free permissions.
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