Attending the very first MIP London? The MIP London Survival Guide is your go-to resource for navigating this brand-new international content marketplace. From maps and market insights to industry forecasts and next-gen media innovations, this guide ensures you’re prepared for every opportunity. Learn what to expect, discover key trends shaping 2025, and gain practical tips to maximize networking and deal-making. Whether you're a buyer, seller, or creator, this essential guide will help you make the most of MIP London’s inaugural edition and the and the coinciding London Screenings.