When some hear "rights management," they may think of a Customer Relationship Management (CRM) solution like Salesforce or Zoho. Others may think of a Digital Rights Management (DRM) tool like Adobe Primetime or Google Widevine. In truth, rights management is a broad umbrella, encompassing many tools and functions that go beyond the capabilities of CRM and DRM systems alone. Rights Management Systems (RMS) provide a comprehensive solution that integrates and surpasses the functionalities of both CRM and DRM, offering a more holistic approach. In this article, we’ll explain the distinctions between these systems and why Molten Cloud stands out as a complete platform for the media and entertainment industry.
CRM stands for Customer Relationship Management, a process that involves managing interactions with customers and potential customers throughout the sales process. CRM software is a tool that helps businesses organize, analyze, and aggregate customer data to better manage these relationships. Examples of popular CRMs include Salesforce and Zoho.
While CRMs are powerful tools for managing customer relationships and are helpful for certain sales processes, they do not offer functionalities for managing digital rights, royalties, or content security. This is where the need for other tools become apparent.
DRM stands for Digital Rights Management, a technology used to protect digital content from theft, illegal use, and unauthorized distribution. DRM systems employ various methods to secure digital content, ensuring that it is used in accordance with licensing agreements.
While DRM is essential for protecting digital content, it does not provide the comprehensive management of rights and royalties across various platforms and territories. It also lacks the integrated workflow capabilities needed for the full spectrum of media operations.
Molten Cloud is much more than a CRM or DRM. It is a holistic platform designed specifically for the media and entertainment industry, offering modern, streamlined infrastructure for managing rights, royalties, and content. While it integrates the functions of both CRM and DRM, it provides many additional tools and capabilities tailored to the needs of media operations.
Molten Cloud's rights module is all-encompassing, providing a robust set of tools designed to manage every aspect of rights management seamlessly.
Molten Cloud takes a holistic approach to operations, treating the acquisition and distribution of content as a seamless flow of data and actions, rather than a series of smaller, isolated tasks. By integrating rights, content, and royalties management into one powerful platform, Molten Cloud enhances efficiency, accuracy, and revenue potential across the organization.
Rights management is a complex and multifaceted task that goes beyond the capabilities of CRM and DRM systems. At the core of content monetization is rights monetization. Therefore, rights data can be both incredibly complex and surprisingly vast. When done well, rights are something that should be all encompassing - intimately connected to your sales processes with CRM abilities like deal tracking, contact information, and contract management. It should also reach content - with DRM tools like piracy-protection as well as the ability to seamlessly create and export sales collateral like avails sheets which include screeners, art, and metadata. In an ideal world, your rights data will flow seamlessly into royalties too - streamlining the process of calculating royalties, based on the deal structures outlined in your contracts. If you’re interesting in learning how Molten Cloud accomplishes all of the above - and much more - book a demo and learn more.
