American Film Market
Sales

6 Ways Sellers at AFM Close Deals Faster Using Molten Cloud

In the fast-paced environment of the American Film Market (AFM), every second counts. With hundreds of distributors and thousands of titles competing for attention, staying organized, responding quickly, and presenting your content in a polished, professional way can make or break your success. AFM is exhilarating but intense, with back-to-back meetings, buyer requests, and pitches all happening within a whirlwind of sales activity. Sellers must operate at their absolute best to make a lasting impression.

In this setting, speed and responsiveness are invaluable. Buyers need answers fast, and opportunities don’t wait around. The difference between closing a deal and watching it slip away often comes down to your ability to pull up the right information, respond to inquiries immediately, and deliver content on tight deadlines. But with traditional tools, juggling multiple avails formats, buyer specifications, and delivery requirements can be daunting.

By bringing together rights, royalties, content management, and powerful avails tools in one seamless ecosystem, Molten Cloud gives teams the edge to operate efficiently and effectively in a sea of competitors. Here are six ways Molten Cloud empowers sellers to stand out and close deals faster at AFM, helping you make the most of every buyer interaction.

1. Answer Buyer Questions Instantly

Don’t leave your buyer hanging.

At AFM, you’re expected to know your catalog inside out. Buyers often ask detailed questions about availability, territory rights, or specific formats - and fast answers can be the difference between closing a deal and losing it. With Molten Cloud’s advanced, hyper-granular search capabilities, you can filter your library in seconds based on a variety of criteria, ensuring you’re never left scrambling for information. Whether a buyer asks about a specific genre, language, or availability in a unique territory, Molten Cloud provides you with instant answers, right at your fingertips.

2. Cutting-Edge Avails Formats

Make an impression with sleek, versatile avails options.

The look and organization of your avails matter, especially when making a first impression with potential buyers. Molten Cloud offers a range of visually compelling, organized avails formats that can be tailored to suit any buyer's needs. From interactive web-based formats to downloadable PDFs and QR codes, Molten Cloud provides you with professional, high-quality options to present your content. At AFM, Molten Cloud users stand out by having their avails in clean, customized formats that get noticed.

3. Keep Track of Every Deal

Know who’s seen what.

In the high-stakes sales environment of AFM, staying organized is essential. Molten Cloud’s deal tracking feature allows you to keep a record of every pitch, making it easy to know what has been presented to each buyer. This not only helps you avoid double-pitching but also ensures your team stays on the same page about which titles are in the pipeline with which buyers. By streamlining deal tracking for the whole team, Molten Cloud helps you maintain organized, informed follow-ups - critical for closing deals quickly.

4. Screener Notifications Keep You Informed

Know exactly when your screener has been viewed.

Timing is everything, especially with screeners. With Molten Cloud’s screener notifications, you’ll receive an email alert the moment a buyer watches your screener, so you can follow up while the content is still fresh in their mind. This instant insight lets you gauge buyer interest in real-time, helping you prioritize leads and respond strategically to those most engaged with your content.

5. Delivery Deadline? No Problem.

Deliver content in any format, at lightning speed.

AFM is full of fast-paced, date-sensitive deals, and Molten Cloud helps you meet those deadlines effortlessly. With Molten Cloud’s streamlined content delivery, you can send your files to over 100 destinations - including major streaming platforms - in their required formats. Once your package is configured, simply click “place delivery.” This single-click solution allows you to meet tight deadlines with confidence, ensuring your content reaches the buyer’s platform without delay. We’ve heard several first hand accounts of Molten Cloud users leveraging swift delivery to make major deals.

6. Ready-to-Use Templates

Custom formats, ready to go.

Different buyers often require different formats, and at AFM, this specificity is only amplified. Molten Cloud offers preset templates tailored to the exacting standards of top streaming platforms, so no matter who you’re pitching, you’ll have a pre-configured format that meets each buyer’s needs. With Molten’s templates, you can say goodbye to manual adjustments or back-and-forth on formatting requirements, and hello to stress-free sales cycles.

Make the Most of the American Film Market

At AFM, every moment counts, and Molten Cloud’s suite of tools empowers you to make the most of every buyer interaction. From instant answers to buyer questions and sleek avails to streamlined deliveries and customizable templates, Molten Cloud is designed to keep you in control and ahead of the game. Ready to experience the Molten Cloud advantage? Meet us at the market to learn how we can help.

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